Expert Reviews

Our expert reviews provide you with a fresh external viewpoint to give your development new ideas. Your product/service or even a previous concept is studied based on universal principles of usability and user experience (heuristic evaluation). The results are weighted and suggestions for solutions are presented.

User Journey Research

How satisfied are users with your product or service throughout the entire user journey? We study the individual steps of users’ interaction with your product/service. We evaluate how and wherever the user comes into contact with your product and reveal how she experiences it and what her goals are.

User workshops

Do you want to design user-centered products and services? In our user workshops, which we ideally conduct with expert users, we offer a good way of experiencing how opinions are formed in regard to products/concepts: Needs and requirements come to light, existing concepts can be optimized from a user-perspective, while weaknesses and obstacles can be illustrated. Working in groups allows for ideas to be developed efficiently.

Data visualization

In addition to the challenge of analyzing complex data, it is equally important to prepare these in a way that is adequate for the recipients. We use the power of visualization as we want the findings to be useful and lead to feasible measures for implementation. This is even easier if the large amounts of information are appropriately displayed graphically.

DriveTrack®

We developed the DriveTrack® method in order to collect representative statements on customers’ real driving behavior, e.g., in a specific car model, using random samples and data loggers. This allows the relatively expensive measuring procedure to be implemented even for smaller budgets.

Dashboards

In on-going projects, we support you by programming dashboards in order to quickly visualize a clear and condensed picture of the data during the data collection phase. We choose to the appropriate tools according to your desires. We create dashboards in the form of dynamic HTML pages, TableauTM, or Qlikview®.

Consumer Research

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand

Do you want to gain a better understanding of target groups and markets?

Do you intend to study the needs and preferences of your customers or to measure customer satisfaction?

Do you need consumer insights on how consumers experience and use your brand, products, and services?

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