Explodierte Gluehbirne

„Trend and innovation“

Society as a whole and each respective target group undergoes constant change, and lifestyles and values will be continuously adjusted or shifted. This is where trend research can help: We determine what are the drivers of these changes and how this is expressed in patterns of lifestyles and consumption.

Experience in the area of electric mobility in China: A talk by Franziska Paßon at the Gießen-Friedberg Chamber of Industry and Commerce

How do Chinese consumers experience electric mobility in their country? What are the drivers and barriers when buying an electric car in China? Franziska Paßon answered these and other questions in a talk at the Gießen-Friedberg Chamber of Industry and Commerce.

Dirk Obermeier’s book “Marktforschung zwischen den Welten” presented on www.marktforschung.de

Globalization implies that marketing and market research activities quite naturally take place at a global level. It often happens that a parent company in one country contracts and manages its research activities from a central location, usually with the desire of having comparable data collected in the various markets.
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