Spiegel Institut supports you in any questions regarding preference and acceptance:
- Which parts of my concept should I continue developing and which parts do I have to change?
- How is the acceptance of my product?
- Which added value of my product does the client especially notice?
Our Methods
Moderated discussion forum
- Closed platform for a certain user group.
- Open contributions: management and enrichment by the project leader.
Telephone interview
- Interview with the participants about concept ideas with the option of screen sharing.
- Possibility to explore backgrounds and to care individually for each participant.
Online focus group
- Synchronized questioning of a group to use group dynamics and creative processes.
- Enrichment and inspiration through screen sharing.
Web-survey
- Evaluation of concepts regarding acceptance, comprehensibility and preference
- Wide range of survey methods and question types
Downloads
Contact person
Nayeli Tusche
Senior Director – Human Centered Research, Innovation & Experience
+49 89-244-1111-200