Our Purpose: Empower companies to make user-centered products for people!

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Brunswick, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

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Competences

Icon Consumer Research, Lupe, Menschen
  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
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Icon User Experience Consulting, Smartphone, Hand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
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Icon Usability Engineering, Gluehbirne
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
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Icon User Experience Empowerment, Superheld
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
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Icon Data Consulting, Dokumente mit Diamant
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling
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Aktuelles

a navi app

A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (1)

Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits. 
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user research

When Are User Experience and User Research Not Important?

When Are User Experience and User Research Not Important? 
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bathroom

What do Chinese homes look like from the inside? A remote visit. (4)

We have reached the last room of our remote home visit tour: the bathroom. Here we will focus on the different needs of Chinese people considering this room.
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Referenzen