Our Purpose: Empower companies to make user-centered products for people!

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Competences

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand
  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation
  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation
  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching
  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

Akuelles

Driving an EV in winter? Do the battery swap before it freezes up!

30. January 2023
In this article, we will explain why some EV drivers in China do not have the possibility to install a charging pillar at home and how driving an EV in winter might become a problem for them.

The hierarchical mindset in East-Asia and how it impacts the dynamic in focus groups

21. December 2022
When we recruit participants for focus groups, our clients sometimes asked for a certain criterion within each group: A good mix of ages. Sometimes, this will negatively impact the group dynamic in Asian countries.

Touchpoints for the (Chinese) consumer - the more, the better?

12. December 2022
Being more present at different touchpoints on the customer journey brings more exposure, awareness, and maybe more customers. But does it apply in China? Check out this article.

Aktuelles

Driving an EV in winter? Do the battery swap before it freezes up!

30. January 2023
In this article, we will explain why some EV drivers in China do not have the possibility to install a charging pillar at home and how driving an EV in winter might become a problem for them.

The hierarchical mindset in East-Asia and how it impacts the dynamic in focus groups

21. December 2022
When we recruit participants for focus groups, our clients sometimes asked for a certain criterion within each group: A good mix of ages. Sometimes, this will negatively impact the group dynamic in Asian countries.

Touchpoints for the (Chinese) consumer - the more, the better?

12. December 2022
Being more present at different touchpoints on the customer journey brings more exposure, awareness, and maybe more customers. But does it apply in China? Check out this article.

Referenzen