Spiegel Institut supports you with precise online-analytics tools to receive an accurate overview of the competitive environment:
- Which solutions of a concept already exist on the market
- Which complaints and unfulfilled needs exist for the consisting models on the market?
Our Methods
![Moderated discussion forum](/sites/default/files/styles/icon_180/public/method-icons/Diskussionsforum%20%282%29.png?itok=XqsmcMKp)
Moderated discussion forum
- Closed platform for a certain user group.
- Open contributions: management and enrichment by the project leader.
![Online research](/sites/default/files/styles/icon_180/public/method-icons/Onlinerecherche.png?itok=wEGc0Flr)
Online research
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Systematic collection and preparation of information from different sources like press, blogs, forums, social media.
![Social media analysis](/sites/default/files/styles/icon_180/public/method-icons/SocialMediaAnalyse.png?itok=7tzc8arj)
Social media analysis
- Incognito observation in the World Wide Web.
- Market research work with uninfluenced, authentic attitudes and opinions.
![Produktdokumentation](/sites/default/files/styles/icon_180/public/method-icons/Produktdokumentation.png?itok=BDnr23zQ)
Produktdokumentationen
- Beschreibung von Vergleichsprodukten mittels durchspielen realer Nutzungssituationen.
- Dokumentation mittels Video und Foto.
- Ergänzung durch Bedienungsanleitungen.
Downloads
Contact person
![Christian Haertle](/sites/default/files/styles/medium/public/team/Spiegel-Institut-Haertle-Christian_1.png?itok=C0Fl95SV)
Christian Härtle
Senior Director User & Market Research
+49 841-126 00-221