Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits.
Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits.
Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits.
"This brand understands the needs of Chinese people" is the most frequently mentioned purchase trigger from buyer studies in China. However, what users often desire is violating traffic regulations. Do car manufacturers - striving to meet consumer needs – find themselves in a “sort-of Prisoners’ Dilemma”?
When conducting user lifestyle studies, Chinese parents normally have a standard answer when describing their weekend activities: taking their child to the shopping mall for a day of learning and entertainment. Let’s explore the offerings in shopping malls and why they are preferred by the Chinese parents and children.
We have reached the last room of our remote home visit tour: the bathroom. Here we will focus on the different needs of Chinese people considering this room.
In the previous remote visit, we talked about the living room and balcony, as well as the kitchen and dining room in Chinese homes. The kitchen and dining room in China look different compared to Western ones, while the living room can look quite similar.
We know from various studies that the kitchen is the center of the house in the Western world. In China, however, the kitchen is a functional area, as only the cooking process takes place there.
One of our customized research methods is EthnObserve® which is an in-home visit/interview together with a videographer. Have you ever seen a typical Chinese home? In the next few weeks, we will take you on a remote tour through Chinese private homes.
