We have reached the last room of our remote home visit tour: the bathroom. Here we will focus on the different needs of Chinese people considering this room.
In the previous remote visit, we talked about the living room and balcony, as well as the kitchen and dining room in Chinese homes. The kitchen and dining room in China look different compared to Western ones, while the living room can look quite similar.
We know from various studies that the kitchen is the center of the house in the Western world. In China, however, the kitchen is a functional area, as only the cooking process takes place there.
One of our customized research methods is EthnObserve® which is an in-home visit/interview together with a videographer. Have you ever seen a typical Chinese home? In the next few weeks, we will take you on a remote tour through Chinese private homes.
In this article, we will explain why some EV drivers in China do not have the possibility to install a charging pillar at home and how driving an EV in winter might become a problem for them.
When we recruit participants for focus groups, our clients sometimes asked for a certain criterion within each group: A good mix of ages. Sometimes, this will negatively impact the group dynamic in Asian countries.
Being more present at different touchpoints on the customer journey brings more exposure, awareness, and maybe more customers. But does it apply in China? Check out this article.
The negative news on Chinese social media about EVs lead to a philosophical reflection on the topic of “user’s need for autonomy and the development of EVs”.
Driving during the day has become a nightmare for EV owners with an all-glass roof in China this summer. Read here why it's a real problem.
If you ask what kind of hobbies a middle-class city family or GenZs in China now have, they might all tell you one thing: “Glamping”. Also known as “Glamorous Camping”.