The Involution

As mentioned in the previous article, Chinese will do everything they can to support their children's education, allowing them to learn all the knowledge and special skills that will help them attending a good university. So in China everyone is facing the involution. But what does it mean?

Social Mobility

In our second article about the Chinese mindset we want to focus on social mobility. What is the key to an upward mobility and how can Chinese fall down to the lower class? Let's find out!

Respect for Scholars and the Importance of Education

The Chinese mindset impacts consumer behaviors in a lot of aspects. We often notice in user requirement research, that the Chinse consumers need happiness right away, or they need assistance products solving their problems to save their time. Why do Chinese need so much assistance in their daily life? Why are they always short of time? Why are they so anxious? Introducing the mindset is a good way to have a deeper understanding of consumers in a certain milieu.

Innovation – the key to win the heart of Chinese customers

In the past, there has been an interesting development within the Chinese market. Until recently, Chinese consumers rejected Chinese brands for one simple reason: Products from Chinese brands are often nothing but a copy of brands from abroad, but with worse quality for a cheaper price. However, in the last few years, we notice that Chinese consumers talk more and more about local brands across all industries.

Xiao Hong Shu (Little Red Book) is THE e-commerce cosmetics platform in China

A few years ago, when we asked Chinese participants in our studies which social media platforms they regularly use, we usually received two answers: WeChat and Weibo (similar to Twitter). But as time passes by, we now hear one name more and more often, especially from female participants: Xiao Hong Shu (“little red book”).