In-Car Dashcams, a must-have for Chinese drivers - or: how to protect yourself from Pèngcí
Have you ever heard about the Chinese word “Pèngcí”? Let's find out what it means and why dashcams become more and more desirable for drivers in China.
What about a premium second-hand vehicle?
Are Chinese consumers ready for second-hand cars? We would like to take a closer look at this question in this article.
Premium brands – sold as 100 % new “second-hand” products?
Second-hand in Germany probably reminds many of flea markets and used products for little money. But in China a completely new market for new second-hand products has established itself. Premium brands are in high demand – especially on second-hand platforms.
Online communities in China – does it work?
Online communities as a market research method is becoming more and more popular now. Since we have conducted several global market research studies using online communities ourselves, we have observed significant differences of the communication behavior between Chinese and users from other countries.
How local Chinese navigation apps are fulfilling users’ needs
When we are conducting vehicle relevant studies, there is one thing that we hear again and again from Chinese users, especially owners of foreign car brands: “The built-in navigation system in the car is terrible, I only use my phone to navigate.”
Smart Home in China
More and more Chinese consumers are integrating smart home devices into their homes. In the beginning, the early adopters were those young people who would like to try something fancy and new. After they have gathered good experience, they will potentially take a second purchase, but this time for their parents.
Online Education in China: Learning something new everywhere and at any time
There are plenty of online courses in China, including different majors – more precisely: you can find online courses for almost everything. Different platforms are gathering teachers for different majors. Each platform has its own focus like music, painting art, foreign languages, after-school tutorials, etc. So online courses are a real business in China.
Chinese Navigation Apps
There is a clear trend among Chinese users when it comes to navigation apps – Chinese applications are highly preferred. We have compared several Chinese navigation apps with non-Chinese navigation apps and found out several outstanding features. We will therefore give a China-specific-feature overview and relevant culture background explanations.
A New Purchase Channel for Chinese Consumers
While teleshopping channels are well known in Germany, shopping goes one step further in China via personal live-streams. Find out more about a new level of shopping.