Classic ethnography focuses on consumers’ behavior in their daily, familiar environment. EthnObserve® links the observation of participants via camera with an open conversation, providing pertinent consumer insights for product development or brand communication that is consistently oriented towards the needs of the target group.

Qualitative online surveys, which can also be carried out using mobile research methods, offer a range of advantages such as the ability to efficiently assess topics and products from wherever you are or identify consumer insights flexibly, timely, and cost-effectively. Whether this is part of an online community with long-term support or ad-hoc inquiries by means of online diaries, journals, or exchanges among participants, there are very few limits to the methodological creativity in qualitative online surveys.

Our workshops offer a good way of experiencing how opinions are formed with regard to products/concepts: Needs and requirements come to light, existing concepts can be optimized from a user perspective, while weaknesses and obstacles can be illustrated. Working in groups allows for ideas to be developed efficiently.

Concept tests help you to develop your product with a focus on the consumer by allowing you to understand needs, ideals, and expectations of potential customers at any early stage, while uncovering habits and problems. Drawing on subjective evaluations and acceptance enables you to estimate customers’ buying interest and your chances of success.

At a clinic, your product becomes the patient, as we go “under the skin” to test the product and given an accurate diagnosis. The core feature of our clinics is testing products or prototypes in comparison with the competition under standardized conditions.

A user-centered product development requires understanding the user and being able to put yourself in her shoes. With contextual inquiry, we observe users in their familiar environment when handling the product, ask them about their experience, and thus gain valuable insights for the remainder of the project.