Workshops

Our workshops offer a good way of experiencing how opinions are formed with regard to products/concepts: Needs and requirements come to light, existing concepts can be optimized from a user perspective, while weaknesses and obstacles can be illustrated. Working in groups allows for ideas to be developed efficiently.

Concept tests

Concept tests help you to develop your product with a focus on the consumer by allowing you to understand needs, ideals, and expectations of potential customers at any early stage, while uncovering habits and problems. Drawing on subjective evaluations and acceptance enables you to estimate customers’ buying interest and your chances of success.

Product clinics

At a clinic, your product becomes the patient, as we go “under the skin” to test the product and given an accurate diagnosis. The core feature of our clinics is testing products or prototypes in comparison with the competition under standardized conditions.

Future Mobility for China: Spiegel Institut shows its expertise in China when it comes to e-mobility and autonomous driving

At the Automotive Roundtable “Future Mobility for China”, in Beijing on April 17, 2018, Yuwei Jin, Director of Asia-Pacific at Spiegel Institut in Beijing and Shanghai will speak on the subject of “E-mobility and autonomous driving - a user experience perspective”.

Contextual inquiry

A user-centered product development requires understanding the user and being able to put yourself in her shoes. With contextual inquiry, we observe users in their familiar environment when handling the product, ask them about their experience, and thus gain valuable insights for the remainder of the project.

Spiegel Institut supports socially disadvantaged children in Mannheim

Since 2017, the institute has actively worked with “Aufwind”, a social institution for parents and children, to combat child poverty in Mannheim. The institute not only provides financial support but also assists in creative change. Working with two Mannheim artists, it organized a creative day for children at the institution. It therefore succeeded in the truest sense of the word to help children “ascend”, a play on the institution’s name in German, in their everyday lives.

The successful completion of the research project on social- and emotion-sensitive assistance systems

Our daily lives present us with a range of sensors that enables us to access a world of technology with increasing levels of comfort. However, how can information from sensors be integrated to optimize technical assistance systems in vehicles, for example, in order to adaptively respond to the driver’s emotional states or social interaction?

Growing up in a shopping mall – entertainment offers for children in Chinese shopping malls

When conducting user lifestyle studies, Chinese parents normally have a standard answer when describing their weekend activities: taking their child to the shopping mall for a day of learning and entertainment. Let’s explore the offerings in shopping malls and why they are preferred by the Chinese parents and children.
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