Driver assistance systems (DAS) have now arrived on the scene. Even small and compact cars now feature complex, sensor-based systems such as collision avoidance systems. This is a development that will certainly intensify in the next few years. All systems currently offered already have one thing in common: They only offer assistance, while the control and responsibility remain with the driver.

What will mobility look like in the future? And what kind of vehicles will be used? Mobility is the epitome of freedom. People are moving more and more, faster and faster, further and further, and their mobility is becoming increasingly spontaneous. This represents a significant challenge to future mobility services. Demographic change in society, urbanization, and the possibilities of digitization are changing individual requirements for mobility. In the future, personal needs must be aligned with those of an individual’s surroundings.

Society as a whole and each respective target group undergoes constant change, and lifestyles and values will be continuously adjusted or shifted. This is where trend research can help: We determine what are the drivers of these changes and how this is expressed in patterns of lifestyles and consumption.