Vernetzung, Straße, nachts, beleuchtet

快来参加我们在Research & Results 2017 展会上举办的令人振奋的座谈会吧！

Presentations of results often do not automatically lead to an increase in acceptance of the study results in the company. Sometimes not even meaningful projects for the company can be drawn from market research studies.

虚拟现实、座谈会、还有松饼和冰淇淋：史比格研究所参加欧洲最著名的市场研究展会Research & Results 2017

Under the motto “Meet the Future of Market Research”, the world’s leading trade fair for market research “Research & Results” is taking place in Munich from October 25-26, 2017. Spiegel Institut is once again on hand at the international conference for trends and innovations in market research with an offer worth seeing.

用户画像

用户画像是描述一种产品有代表性的目标群体的一种方法。描述的并非是某个真实的人，而是一类目标用户的原型。画像将会突出他们特别鲜明的特点，以便清晰地展示相关的用户特征。用户画像将具体描述目标用户群体中可能存在的一个人，抽象描述他/她的面部特征。

原型/框架开发

通过原型开发，我们帮助您快速地将您的想法可视化，从而尽早以用户为中心对需开发或者调整的图形用户界面的视觉效果和感受进行评估。原型开发可以为研发团队将概念变成可体验的东西，以便进行用户测试，并最终为企业提供决策意见。

可用性测试

您的产品需要进行用户可用性测试吗？我们调查用户对系统、操控界面或者一款软件产品喜爱的原因以及使用痛点。我们可以为您提供适合您预期的产品兴趣点、时间、预算的方案：如可在短时间内完成的接受度及可用性测试，或者涉及广泛的全球性研究。

使用操作说明

您需要一份详尽展示、介绍使用软件原理的说明书吗？我们的用户调研专家非常愿意帮您解决这个问题:无论是处于项目的某一个重要阶段还是长期项目。我们为您生成规格统一的框架文件（黄金准则），定义使用逻辑、流程及安排。
Elektromobilitaet, Strom, Zeichnung

电动汽车-未来的出行方式

The widespread use of electric vehicles is still in its infancy. For consumers, the high acquisition costs and the current range an electric car can current travel are the top handicaps. However, with regard to growing urbanization in the world, with the emergence of megacities as Sao Paolo, Tokyo, Mumbai, and Shanghai, electric mobility is the future.

史比格研究所：扩大消费者研究及用户体验咨询团队的规模

In their daily work, researchers and consultants at Spiegel Institut around the world are placing the focus on the user and tracing the experience of the experience. As there is a growing demand in this sector and the institute’s expertise in user experience consulting is more sought after than ever before, the team has grown in recent months by 15 additional colleagues.  
 

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