A repeat success: The second World Usability Day in Ingolstadt, Germany organized by Spiegel Institut and the Technical University of Ingolstadt

The large number of visitors confirms the success of this year’s World Usability Day (WUD) in Ingolstadt. After the valuable experience in 2017 and the renewed success of this year’s event, the joint organizers Spiegel Institut and the Department of User Experience Design at the Technical University of Ingolstadt have decided to turn the World Usability Day into an annual fixture in Ingolstadt.

Spiegel Institut is given TISAX Certification: ENX Association confirms compliance for information security according to VDA ISA requirements

After working with TISAX to create a joint testing and exchange mechanism for information security in the automotive industry just last year, the Spiegel Institut sites in Mannheim, Ingolstadt, and Munich were assessed according to the demanding certification requirements, receiving high marks: Spiegel Institut has received TISAX certification for the handling and processing of information/prototypes with very high security requirements.

Qualitative online research

Qualitative online surveys, which can also be carried out using mobile research methods, offer a range of advantages such as the ability to efficiently assess topics and products from wherever you are or identify consumer insights flexibly, timely, and cost-effectively. Whether this is part of an online community with long-term support or ad-hoc inquiries by means of online diaries, journals, or exchanges among participants, there are very few limits to the methodological creativity in qualitative online surveys.

Workshops

Our workshops offer a good way of experiencing how opinions are formed with regard to products/concepts: Needs and requirements come to light, existing concepts can be optimized from a user perspective, while weaknesses and obstacles can be illustrated. Working in groups allows for ideas to be developed efficiently.