• Transfer of qualitative impressions with pictures or videos taken by participants to receive insights into common operating problems.
• Diary studies with inquiries on the smartphone.
• Self-recording of usage frequency and habits and repetitive operating errors.

 

 

• Synchronized questioning of a group to use group dynamics and creative processes.
• Enrichment and inspiration through screen sharing.

 

• Interview with the participants about concept ideas with the option of screen sharing.
• Possibility to explore backgrounds and to care individually for each participant.

 

• Closed platform for a certain user group.
• Open contributions: management and enrichment by the project leader.

 

Do you want to know how important a particular product feature (e.g., vehicle design) is for consumers when compared to one another (e.g., interior)? Conjoint methods reveal the subjective importance that consumers give to individual product features. We use conjoint analyses in the areas of product development, pricing, and market segmentation.

Market research normally draws on a variety of quantitative and qualitative methods to collect primary data from consumers. Research with experts is still somewhat uncommon, but it presents an important third pillar in comprehensive market research as a form of “knowledge research”, which makes results less dependent on spontaneous consumer whims or subjective opinions. Expert research complements consumer research with experts in their roles as a visionary and driving force, as market experts and as a corrective element.

A user-focused approach can be developed particularly well if the appropriate processes and structures are deeply entrenched in your company. Within the scope of our UX process consulting, you will be able to work step by step to establish the required know-how and adapt work processes and organizational structures.