• Closed platform for a certain user group.
• Open contributions: management and enrichment by the project leader.

 

Do you want to know how important a particular product feature (e.g., vehicle design) is for consumers when compared to one another (e.g., interior)? Conjoint methods reveal the subjective importance that consumers give to individual product features. We use conjoint analyses in the areas of product development, pricing, and market segmentation.

Market research normally draws on a variety of quantitative and qualitative methods to collect primary data from consumers. Research with experts is still somewhat uncommon, but it presents an important third pillar in comprehensive market research as a form of “knowledge research”, which makes results less dependent on spontaneous consumer whims or subjective opinions. Expert research complements consumer research with experts in their roles as a visionary and driving force, as market experts and as a corrective element.

A user-focused approach can be developed particularly well if the appropriate processes and structures are deeply entrenched in your company. Within the scope of our UX process consulting, you will be able to work step by step to establish the required know-how and adapt work processes and organizational structures.

If the goal is to strategically align larger areas of your company or even the entire company with UX, it is a good idea to develop an overarching strategy. The more your business objectives are harmonized with the expectations of users, the greater the users’ satisfaction and thus their confidence will be. And that is pays off for the entire company.

We support you in setting up and embedding a user-focus approach in your company for the long term. Within the scope of our UX coaching, you can take advantage of medium- to long-term support from experienced UX coaches (CPUX certified) during your transformation phase.

With RecModul^®, we record vehicle-related data (e.g., speed) in real time while driving by linking our own survey software directly to a vehicle interface. We use the signals sent from the vehicle to establish a connection between survey content and predefined events (such as, reaching a certain speed). This allows for data to be collected directly after experiencing an event rather than the usual practice of keeping a logbook or holding post-hoc interviews.