When users assess or choose products and services, such processes always depend on a range of different features. If you only take the overall evaluation into consideration, you may know how good or bad the consumer finds the product or service to be; however, how the assessment was made or what factors play a role in the evaluation remain unknown.

Personas are descriptions of exemplary target customers of a product. They are not descriptions of a real person but rather a prototypical representative of a target group, which may certainly be represented in an exaggerated form to clearly highlight the relevant user profile. This is a person who could be part of the target group exactly how it is described. A persona lends a face to a rather abstract description of characteristics.

When developing digital products, user experience designers (UX Designers) ask themselves again and again whether the operating logic is understandable, the arrangement of objects is comprehensible and the joy of use for the customer has also been ensured. These questions can best be clarified with user interface prototypes.

Should your product be tested in terms of usability? We identify satisfaction factors or uncover pitfalls in the operating procedures of a system, user interface, or software. We offer tailored solutions to match your learning objectives, your schedule, and your budget: From a quick usability test for a first impression of acceptance to extensive safeguarding with an international study design and large numbers of cases studies.