What do Chinese consumers expect from an auto show?

Although I've never attended an auto show in China, I've read media reports about them.

I am always amazed by the wealth of technical information about new cars that one can obtain from an auto show until my colleague, who recently visited a car exhibition in China, told me:

 "You don't get this information on-site. Reporters receive the press release directly from the marketing department of the car manufacturers."

Self-ethnography

  • Transfer of qualitative impressions with pictures or videos taken by participants to receive insights into common operating problems.
  • Diary studies with inquiries on the smartphone.
  • Self-recording of usage frequency and habits and repetitive operating errors.