The successful completion of the research project on social- and emotion-sensitive assistance systems

Our daily lives present us with a range of sensors that enables us to access a world of technology with increasing levels of comfort. However, how can information from sensors be integrated to optimize technical assistance systems in vehicles, for example, in order to adaptively respond to the driver’s emotional states or social interaction?

Growing up in a shopping mall – entertainment offers for children in Chinese shopping malls

When conducting user lifestyle studies, Chinese parents normally have a standard answer when describing their weekend activities: taking their child to the shopping mall for a day of learning and entertainment. Let’s explore the offerings in shopping malls and why they are preferred by the Chinese parents and children.

What do Chinese consumers expect from an auto show?

Although I've never attended an auto show in China, I've read media reports about them.

I am always amazed by the wealth of technical information about new cars that one can obtain from an auto show until my colleague, who recently visited a car exhibition in China, told me:

 "You don't get this information on-site. Reporters receive the press release directly from the marketing department of the car manufacturers."

Tags
china
automotive
ui
ux
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