有关电动汽车领域在中国的经验：Franziska Paßon在吉森-弗里德伯格工商协会进行演讲

How do Chinese consumers experience electric mobility in their country? What are the drivers and barriers when buying an electric car in China? Franziska Paßon answered these and other questions in a talk at the Gießen-Friedberg Chamber of Industry and Commerce.

Dirk Obermeier在marktforschung.de官媒发表文章“不同世界中的市场调研”

Globalization implies that marketing and market research activities quite naturally take place at a global level. It often happens that a parent company in one country contracts and manages its research activities from a central location, usually with the desire of having comparable data collected in the various markets.
订阅