史比格市场研究所通过汽车行业信息安全评估TISAX-Trusted Information Security Assessment Exchange认证

After working with TISAX to create a joint testing and exchange mechanism for information security in the automotive industry just last year, the Spiegel Institut sites in Mannheim, Ingolstadt, and Munich were assessed according to the demanding certification requirements, receiving high marks: Spiegel Institut has received TISAX certification for the handling and processing of information/prototypes with very high security requirements.

在线定性调研

在线定性调研拥有很多优势,比如高效、不受地域限制、灵活、以较低成本来调研消费者观点。无论是长时间监控在线社区、通过在线书籍杂志交流,还是与参与者交流,在线定性研究的创新性方法很少受到限制。

座谈会

对于探究用户对产品及概念的想法是如何形成的,座谈会是很好的研究方法:展现用户需求、要求,测试已有概念的用户体验及痛点。

概念测试

概念测试会帮助您以用户为中心研发产品,让您尽早理解潜在用户的需求、理想概念及期待,挖掘消费习惯及购买过程的阻碍。根据主观评价及接受度,预估购买兴趣及畅销特征。

中国未来的出行方式:史比格市场研究所向您展示电动车市场以及自动驾驶在中国的发展前景

At the Automotive Roundtable “Future Mobility for China”, in Beijing on April 17, 2018, Yuwei Jin, Director of Asia-Pacific at Spiegel Institut in Beijing and Shanghai will speak on the subject of “E-mobility and autonomous driving - a user experience perspective”.