Personas

Personas are descriptions of exemplary target customers of a product. They are not descriptions of a real person but rather a prototypical representative of a target group, which may certainly be represented in an exaggerated form to clearly highlight the relevant user profile. This is a person who could be part of the target group exactly how it is described. A persona lends a face to a rather abstract description of characteristics.

Prototyping/Wireframes

When developing digital products, user experience designers (UX Designers) ask themselves again and again whether the operating logic is understandable, the arrangement of objects is comprehensible and the joy of use for the customer has also been ensured. These questions can best be clarified with user interface prototypes.

Usability tests

Should your product be tested in terms of usability? We identify satisfaction factors or uncover pitfalls in the operating procedures of a system, user interface, or software. We offer tailored solutions to match your learning objectives, your schedule, and your budget: From a quick usability test for a first impression of acceptance to extensive safeguarding with an international study design and large numbers of cases studies.

Control specification

Do you need detailed documentation of the display and operating concept as a basis for developing software? Our UX consultants are happy to help: either selectively in the important phase of a project or even during development in the long term. We draw up specifications, document generally accepted practices (golden rules), and define operating logic, operating procedures, and operating modalities.
Elektromobilitaet, Strom, Zeichnung

Electric mobility - The mobility of the future

The widespread use of electric vehicles is still in its infancy. For consumers, the high acquisition costs and the current range an electric car can current travel are the top handicaps. However, with regard to growing urbanization in the world, with the emergence of megacities as Sao Paolo, Tokyo, Mumbai, and Shanghai, electric mobility is the future.

Spiegel Institut: The team for consumer research and user experience consulting is growing.

In their daily work, researchers and consultants at Spiegel Institut around the world are placing the focus on the user and tracing the experience of the experience. As there is a growing demand in this sector and the institute’s expertise in user experience consulting is more sought after than ever before, the team has grown in recent months by 15 additional colleagues.  
 

Autonomes Fahren, selbstfahrendes Auto, Haende weg vom Steuer

Autonomous driving – How long until we no longer do the driving ourselves?

Driver assistance systems (DAS) have now arrived on the scene. Even small and compact cars now feature complex, sensor-based systems such as collision avoidance systems. This is a development that will certainly intensify in the next few years. All systems currently offered already have one thing in common: They only offer assistance, while the control and responsibility remain with the driver.
Urban Mobility, Mann faehrt Fahrrad

Urban mobility - mobility of the future

What will mobility look like in the future? And what kind of vehicles will be used? Mobility is the epitome of freedom. People are moving more and more, faster and faster, further and further, and their mobility is becoming increasingly spontaneous. This represents a significant challenge to future mobility services. Demographic change in society, urbanization, and the possibilities of digitization are changing individual requirements for mobility. In the future, personal needs must be aligned with those of an individual’s surroundings.
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