Control specification

Do you need detailed documentation of the display and operating concept as a basis for developing software? Our UX consultants are happy to help: either selectively in the important phase of a project or even during development in the long term. We draw up specifications, document generally accepted practices (golden rules), and define operating logic, operating procedures, and operating modalities.
Elektromobilitaet, Strom, Zeichnung

Electric mobility - The mobility of the future

The widespread use of electric vehicles is still in its infancy. For consumers, the high acquisition costs and the current range an electric car can current travel are the top handicaps. However, with regard to growing urbanization in the world, with the emergence of megacities as Sao Paolo, Tokyo, Mumbai, and Shanghai, electric mobility is the future.

Spiegel Institut: The team for consumer research and user experience consulting is growing.

In their daily work, researchers and consultants at Spiegel Institut around the world are placing the focus on the user and tracing the experience of the experience. As there is a growing demand in this sector and the institute’s expertise in user experience consulting is more sought after than ever before, the team has grown in recent months by 15 additional colleagues.  
 

Autonomes Fahren, selbstfahrendes Auto, Haende weg vom Steuer

Autonomous driving – How long until we no longer do the driving ourselves?

Driver assistance systems (DAS) have now arrived on the scene. Even small and compact cars now feature complex, sensor-based systems such as collision avoidance systems. This is a development that will certainly intensify in the next few years. All systems currently offered already have one thing in common: They only offer assistance, while the control and responsibility remain with the driver.
Urban Mobility, Mann faehrt Fahrrad

Urban mobility - mobility of the future

What will mobility look like in the future? And what kind of vehicles will be used? Mobility is the epitome of freedom. People are moving more and more, faster and faster, further and further, and their mobility is becoming increasingly spontaneous. This represents a significant challenge to future mobility services. Demographic change in society, urbanization, and the possibilities of digitization are changing individual requirements for mobility. In the future, personal needs must be aligned with those of an individual’s surroundings.
Explodierte Gluehbirne

„Trend and innovation“

Society as a whole and each respective target group undergoes constant change, and lifestyles and values will be continuously adjusted or shifted. This is where trend research can help: We determine what are the drivers of these changes and how this is expressed in patterns of lifestyles and consumption.

Experience in the area of electric mobility in China: A talk by Franziska Paßon at the Gießen-Friedberg Chamber of Industry and Commerce

How do Chinese consumers experience electric mobility in their country? What are the drivers and barriers when buying an electric car in China? Franziska Paßon answered these and other questions in a talk at the Gießen-Friedberg Chamber of Industry and Commerce.

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