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Virtual Insights, Real Impact: Exploring Opportunities and Challenges of Extended Reality/Virtual Reality in Market, Consumer, and User Experience Research

XR has expanded well beyond gaming, reshaping entertainment, shopping experiences, and brand interaction.

Read more about Virtual Insights, Real Impact: Exploring Opportunities and Challenges of Extended Reality/Virtual Reality in Market, Consumer, and User Experience Research

A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (5)

Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits.

Read more about A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (5)

A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (4)

Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits.

Read more about A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (4)

75 Years of Spiegel Institut – Advancing user-centered thinking through purpose, research, and new momentum

75 Years of Spiegel Institut – Advancing user-centered thinking through purpose, research, and new momentum

Cooperation in the German-Chinese Automotive Industry

Cooperation between Chinese and German automotive companies has become increasingly significant in recent years.

Read more about Cooperation in the German-Chinese Automotive Industry

A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (3)

Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits.

Read more about A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (3)

When Are User Experience and User Research Not Important?

UX is not always the top priority – is that true? When is user research really not essential? And what long-term consequences can that have?

Read more about When Are User Experience and User Research Not Important?

A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (2)

Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits.

Read more about A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (2)

A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (1)

Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits.

Read more about A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (1)

When Are User Experience and User Research Not Important?

UX is not always the top priority – is that true? When is user research really not essential? And what long-term consequences can that have?

Read more about When Are User Experience and User Research Not Important?

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