Often the first step in the implementation of a user-focused work method or development plan (user-focused design) is to look at the processes in the company. Often individual teams or departments start working in a user-focused approach on their own. But what would business development look like if large departments or event entire company were strategically aligned with UX? 

This is precisely what happens within the scope of developing a UX strategy. The approach assumes different aspects of the reality of running a business, like the brand and corporate identity, market positioning, product strategy and the associated portfolio or marketing activities. Based on this, user-focused processes and structures are derived and incorporated. The UX strategy development thus addresses both external and internal aspects and works to align business objectives with the expectations of current or future customers and users but also with internal stakeholders.