Our colleague Yuwei Jin hold a speech on the topic “Culture and Behavior Differences in Automotive Market Research” on the first CCRT (China Automotive Consumer Research and Testing Center, established by China Automotive Technology and Research…

Presentations of results often do not automatically lead to an increase in acceptance of the study results in the company. Sometimes not even meaningful projects for the company can be drawn from market research studies.

The widespread use of electric vehicles is still in its infancy. For consumers, the high acquisition costs and the current range an electric car can current travel are the top handicaps. However, with regard to growing urbanization in the world,…

Driver assistance systems (DAS) have now arrived on the scene. Even small and compact cars now feature complex, sensor-based systems such as collision avoidance systems. This is a development that will certainly intensify in the next few years. All…

What will mobility look like in the future? And what kind of vehicles will be used? Mobility is the epitome of freedom. People are moving more and more, faster and faster, further and further, and their mobility is becoming increasingly spontaneous…

Society as a whole and each respective target group undergoes constant change, and lifestyles and values will be continuously adjusted or shifted. This is where trend research can help: We determine what are the drivers of these changes and how this…

Which brand is driven by the bourgeoisie, which one by daredevils? What do students go for, what do top earners prefer? Which brand attracts women and which one machos? A representative study recently published in the Frankfurter Allgemeine Zeitung…