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Publications 2025

When Are User Experience and User Research Not Important?

UX is not always the top priority – is that true? When is user research really not essential? And what long-term consequences can that have?

A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (2)

A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (2)  

A Deep Dive into Chinese Apps and HMIs – Navigation Apps: Gaode Map App, Baidu Map App and Google Map App compared (1)

Chinese consumers are immersed in a unique ecosystem of apps and HMI (Human-Machine Interface) systems. This shapes their perspectives and usage habits. 

When Are User Experience and User Research Not Important?

UX is not always the top priority – is that true? When is user research really not essential? And what long-term consequences can that have?