"This brand understands the needs of Chinese people" is the most frequently mentioned purchase trigger from buyer studies in China. However, what users often desire is violating traffic regulations. Do car manufacturers - striving to meet consumer needs – find themselves in a “sort-of Prisoners’ Dilemma”?
When conducting user lifestyle studies, Chinese parents normally have a standard answer when describing their weekend activities: taking their child to the shopping mall for a day of learning and entertainment. Let’s explore the offerings in shopping malls and why they are preferred by the Chinese parents and children.
