Have you ever heard about the Chinese word “Pèngcí”? Let's find out what it means and why dashcams become more and more desirable for drivers in China.
Second-hand in Germany probably reminds many of flea markets and used products for little money. But in China a completely new market for new second-hand products has established itself. Premium brands are in high demand – especially on second-hand platforms.
Online communities as a market research method is becoming more and more popular now. Since we have conducted several global market research studies using online communities ourselves, we have observed significant differences of the communication behavior between Chinese and users from other countries.
When we are conducting vehicle relevant studies, there is one thing that we hear again and again from Chinese users, especially owners of foreign car brands: “The built-in navigation system in the car is terrible, I only use my phone to navigate.”
More and more Chinese consumers are integrating smart home devices into their homes. In the beginning, the early adopters were those young people who would like to try something fancy and new. After they have gathered good experience, they will potentially take a second purchase, but this time for their parents.
There are plenty of online courses in China, including different majors – more precisely: you can find online courses for almost everything. Different platforms are gathering teachers for different majors. Each platform has its own focus like music, painting art, foreign languages, after-school tutorials, etc. So online courses are a real business in China.
There is a clear trend among Chinese users when it comes to navigation apps – Chinese applications are highly preferred. We have compared several Chinese navigation apps with non-Chinese navigation apps and found out several outstanding features. We will therefore give a China-specific-feature overview and relevant culture background explanations.
While teleshopping channels are well known in Germany, shopping goes one step further in China via personal live-streams. Find out more about a new level of shopping.
Robots for children are more in demand in China than ever. The main customers of this kind of robot are modern young parents with children under 6 years old. Find out more about the features and the purpose of the product.
It may surprise you, but nowadays Christmas is also celebrated in China. Although New Year's Eve is celebrated all over the world, there are quite some differences between German and Chinese customs. In our new article we clarifiy what Christmas and New Year is about in China.
Last year, the movie “Dying to survive” turned out to be the box office smash hit and led to a huge discussion about the medical insurance system in China. It was a story about how a Chinese leukemia patient smuggled cheaper cancer treatment medicine from India.
The result of this year’s successful audit confirms the level of quality at all Spiegel Institut sites for the 11th time in a row. The TÜV audit according to the ISO 9001:2015 standard has been carried out annually since 2009. With this certification, Spiegel Institut is able to offer its customers the peace of mind that it continuously upholds proven quality standards.
WeChat, the most popular and most used super APP in China, is now about to launch an extended product: “In Car WeChat” APP for car system this year.
Here is the newest information about it.
We will publish an article about China every month introducing what’s going on in the rapidly developing country, written by our Chinese college Yue Liu who has been living in Germany for 5 years, illustrating the intercultural difference between Germany and China. Today’s topic is about popular APPs in China.
