For over nine years, Spiegel Institut has offered expert knowledge at its own academy. The time had come to expand the academy’s offer to include the topic of user experience and give the entire academy appearance a new look.
Globalization implies that marketing and market research activities quite naturally take place at a global level. It often happens that a parent company in one country contracts and manages its research activities from a central location, usually with the desire of having comparable data collected in the various markets.
