Welcome to the Spiegel Institut

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.


Consumer Research

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand

User Experience Consulting

  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation

Usability Engineering

  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation

User Experience Empowerment

  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching

Data Consulting

  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling


  • Allianz SE Logo
  • Audi AG Logo
  • BASF SE Logo
  • BMW Logo
  • BSH GmbH Logo
  • BYTON Logo
  • IBM Watson Health Logo
  • Daimler AG Logo
  • Miele & Cie. KG Logo
  • Porsche AG Logo
  • Roche Diagnostics Deutschland GmbH Logo
  • Airbus S.A.S. Logo
  • Alpina Farben GmbH Logo
  • AOK Logo
  • Bauhaus AG Logo
  • Allgaeuer Alpenmilch GmbH Logo
  • Belden Inc. Logo
  • Bentley Motors Logo
  • BOSCH Logo
  • Bosch BKK Logo
  • Robert Bosch Power Tools GmbH
  • Bosch Thermotechnik GmbH Logo
  • Boehringer Ingelheim Pharma GmbH und Co. KG Logo
  • BMW Motorrad Logo
  • Logo Brose Gruppe
  • Carmeq GmbH Logo
  • car2go Deutschland GmbH Logo
  • Claas KGaA Logo
  • Clariant AG Logo
  • Logo Continental AG
  • Detecon International GmbH Logo
  • Electrolux AB Logo
  • Foerster Logo
  • Ford Motor Company Logo
  • Hager Group Logo
  • Here Logo
  • HIMA Paul Hildebrandt GmbH Logo
  • HONDA Logo
  • Hyundai Motor Company Logo
  • John Deere GmbH und Co. KG Logo
  • LichtBlick SE Logo
  • Mahle GmbH Logo
  • Mazda Motor Corporation Logo
  • Mercedes Benz Logo
  • Mercedes-Benz technology Logo
  • BMW MINI Logo
  • MOSTER Elektrogroßhandelsgesellschaft mbH Logo
  • PACCAR Trucks Logo
  • Rhein-Neckar-Verkehr GmbH Logo
  • Rolls-Royce Motor Cars Logo
  • Rosenbauer International AG Logo
  • SAP SE Logo
  • SEAT Logo
  • SENATOR GmbH Logo
  • Sennheiser electronic GmbH und Co. KG Logo
  • Skoda Auto a.s. Logo
  • smart Logo
  • SOEHNLE Logo
  • Sparkasse Logo
  • Stadt Mannheim Logo
  • Stroeer Digital Publishing GmbH Logo
  • Valeo GmbH Logo
  • Verivox Logo
  • Visteon Logo
  • Vorwerk Logo
  • Volkswagen AG Logo
  • Volkswagen Nutzfahrzeug Logo


The new website of Spiegel Institut is now online

03. July 2018
There’s something new on the world wide web: The completely revised web presence of Spiegel Institut is finished. From today, anyone who accesses www.spiegel-institut.de will find completely new content as well as time-tested topics in an updated user-optimized format.

Spiegel Institut offers a new seminar on consumer research in China

08. May 2018
Spiegel Institut Academy has expanded its seminar offer: In the new seminar “Understanding China’s Culture: Consumer research in the land of the red dragon”, participants gain insights into the Chinese market, its consumers, and the possibilities of market research in one of the largest markets in the world.

Future Mobility for China: Spiegel Institut shows its expertise in China when it comes to e-mobility and autonomous driving

18. April 2018
At the Automotive Roundtable “Future Mobility for China”, in Beijing on April 17, 2018, Yuwei Jin, Director of Asia-Pacific at Spiegel Institut in Beijing and Shanghai will speak on the subject of “E-mobility and autonomous driving - a user experience perspective”.