Welcome to the Spiegel Institut

Spiegel Institut is a research and consulting institute for consumer research and user experience consulting. Founded in 1950 by Dr. Bernt Spiegel as the first market psychology institute in Germany, it currently operates offices in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, and Shanghai, where Spiegel Institut offers services to its prestigious clients across the globe.

We add a user and consumer perspective to the process of developing products and services, thereby actively helping our clients to become successful. The majority of our clients are global players, and our work focuses on international markets and services. We conduct our studies at our own test studio in Mannheim.

Competences

Consumer Research

  • Customer Experience (CX)
  • Concept
  • Product
  • Image and brand

User Experience Consulting

  • Ideation
  • Innovation development
  • Human-centered design
  • UX evaluation

Usability Engineering

  • Context analysis
  • User requirements
  • Design/interaction design   
  • Control specification 
  • Usability tests
  • Technical documentation

User Experience Empowerment

  • UX process consulting
  • Implementation of UX design
  • UX strategy development
  • UX coaching

Data Consulting

  • Data science
  • Data mining
  • Exploratory data analysis 
  • Data modelling

Referenzen

Aktuelles

Spiegel Institut is given TISAX Certification: ENX Association confirms compliance for information security according to VDA ISA requirements

06. September 2018
After working with TISAX to create a joint testing and exchange mechanism for information security in the automotive industry just last year, the Spiegel Institut sites in Mannheim, Ingolstadt, and Munich were assessed according to the demanding certification requirements, receiving high marks: Spiegel Institut has received TISAX certification for the handling and processing of information/prototypes with very high security requirements.

Level of quality confirmed for the 10th year running: Spiegel Institut once again certified by TÜV

24. July 2018
After a new quality management standard was implemented last year, Spiegel Institut has again been granted certification according to ISO 9001:2015 in 2018. Since 2009, Spiegel Institut has been audited by TÜV Süd and has received good marks each time.​​​​​​​

The new website of Spiegel Institut is now online

03. July 2018
There’s something new on the world wide web: The completely revised web presence of Spiegel Institut is finished. From today, anyone who accesses www.spiegel-institut.de will find completely new content as well as time-tested topics in an updated user-optimized format.