Information architecture plays an important role in product conception: it is the basis for products that are easy to operate. The more complex a product is and the more features it offers, the more important it is to carefully structure, arrange and label those features.
The first thing is to clarify the objective of the information architecture: to offer a quick overview, to simplify the search for information, or to provide useful support for specific operations.
The next step is evaluating the situation: which features and pieces of content need to be put into an appropriate and comprehensible order?
Next, we look at this range from the perspective of future users. Which categories do they think in? In which contexts do they expect to find certain features? And which labels do they find appropriate? In addition, it is important to analyse workflow processes and frequent operating procedures. Instead of arranging features by similar content, they should be organised according to tasks. In this way, users can complete their tasks in fewer steps and reach their goals faster.
The result of this is a well-crafted information architecture that is optimally adapted to the users’ needs and enables them to use your product with ease. A good information architecture won’t be noticed – a bad one will.
- You want to reduce the complexity of your products, but not their range of features?
With just the right information architecture, we help you make complex features easily accessible. We look forward to your request!