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International Market Research

International Market Research

With more and more companies operating internationally and globalised markets, the need for international market research is continuously increasing.

Today the Spiegel Institut Mannheim conducts 80 % of all of its studies internationally – be it in Western Europe, Eastern Europe, the USA, South America, Russia, Asia (Japan, China, India), the United Arab Emirates or South Africa. Thanks to our highly reliable local partners we are sure of excellent support when undertaking an international study, and have access to local know-how, moderators and interviewers at any time.

Cultural differences, different languages and a different mentality are challenges we enjoy facing. You can benefit from our many years of experience in conducting international qualitative and quantitative consumer studies.