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siTV – For eye and ear

siTV – For eye and ear

The more different sensory channels are addressed, the more diverse are the possibilities of recollection – the percentage of content remembered rises significantly:

  • Hearing 20%
  • Seeing 30%
  • Hearing and Seeing 50%.

Following this insight, Spiegel Institut Mannheim is offering short video clips in order to give you an understanding of the various topics in market research. The list will continue to grow longer in the future, so siTV will be worth visiting again and again.

The Institute & Our Methods


    Ethnographic Interviews
    Static Car Clinic Set Up
    Dynamic Clinic with Eyetracking
    Clinic Parking Systems
    Face to Face Trade Fair Interviews
    Static Clinic Car Interior

Asia

    Impressions from China
    Impressions from India
    Impressions from Malaysia

Europe

    Impressions from the U.K.
    Impressions from Germany
    Impressions from Russia
    Impressions from Spain

USA

    Impressions from L.A.
    Impressions from New York

siTV Galleries

Impressions from Seoul

Impressions from London

Impressions from Brasil

Impressions from South Africa

Field services

Impressions from India

Impressions from Spain

Impressions from Norway

Impressions from Paris

Impressions from Japan

Impressions from Bangkok