A successful advertising activity leaves its traces on the consumer. Ideally he will perceive and process the information as a result of particular stimuli. These highly complex processes when perceiving an advertising activity involve aspects such as the attentiveness, the ideas triggered, the associated feelings, memories, and also rational assessments.
We can study the effectiveness of your advertising activities for you. We can ask the questions which will help us to understand just how your advertising works. We can observe consumer behaviour in order to understand the total effect and the interaction between the advertising and the consumer. From this we will derive our recommended actions and approaches to improving your advertising by making it more appropriate to the target group.
The tools we use for this are: